Six months ago, if someone had asked you to tip a bucket of iced water over your head in the middle of winter, you would have told them straight out where to get off.
Now it seems that everyone wants to get in on the action so that they can have their 2 minutes of fame. But why?
Around 2 out of every 100,000 people will die from ALS each year, and it is estimated that about the same number were aware of this fact when undertaking the ice bucket challenge.
To put this into real figures; this equates to 227 deaths in Australia each year.
Take the safe driver challenge!
If you were one of the people that took part in the ice bucket challenge to help raise awareness about ALS, what would you be prepared to do to raise awareness about road deaths per annum?
You see, this figure is over 1,200 per year and it affects each and every one of us, yet we seem to ignore it and hope it will somehow miraculously go away.
Now I’m not suggesting that we start some new challenge that will go viral on social media, but I am asking this: Take care of your immediate family.
If you are a parent; take a more proactive and engaging approach with your child’s Driving Tuition.
If you are in a relationship of any kind, look out for your partner. Become engaged in any activity that is in or around a motor vehicle.
If you are single, become a better friend to those who you travel with by taking on the role of the responsible passenger. 33% of all road deaths are passengers, so it might pay to become aware when you’re sitting opposite the driver.
If every single person became a little more engaged and a little less retracted from the driving experience, this would bring a level of accountability that would move mountains. Overnight, we could drive down the road toll by more than half.
After all; Two heads are better than one, and when it comes to safety and preservation you will think this is a no brainier.